Readiness of small and medium enterprises for marketing automation
نویسندگان
چکیده
منابع مشابه
A Model for E-Readiness Assessment of Iranian Small and Medium Enterprises
The current dynamic and turbulent business environment has forced companies that are competing in global markets to change their traditional methods of conducting business. Recent developments in applying Information Technology (IT) offer the most exciting business opportunities in the marketplace. Organizations must re-evaluate every aspect of their strategies and quickly move to a working mod...
متن کاملIslamic finance for small and medium enterprises: challenges and solutions
Small and medium enterprises (SMEs) play a vital role in the economy. In developing countries, these companies play an important role in creating employment, especially for women. Investing in the development of SMEs is a long-term and smart strategy with sustainable returns. SMEs constitute the vast majority of companies. Globally, SMEs constitute more than 95% of all productive units, when fo...
متن کاملIdentifying the IT Readiness of Small and Medium Sized Enterprises
Several studies show that often IT projects are not successful in being on-time, on-budget and include full functionality. There can be multiple causes for this, and an important factor in this context is the extent to which a company is ready for an IT project. To help understand this aspect, this paper presents a framework for analyzing the 'IT readiness' in SMEs (small and medium sized enter...
متن کاملIT Readiness in Small and Medium-Sized Enterprises
Several studies have documented that IT projects often do not successfully meet defined objectives regarding time, budget, and functionality. There can be multiple causes for this, and an important factor in this context is the extent to which a company is ready for an IT project. To help understand this dynamic, this paper presents a framework for analyzing 'IT readiness' in SMEs (small and me...
متن کاملa model for e-readiness assessment of iranian small and medium enterprises
the current dynamic and turbulent business environment has forced companies that are competing in global markets to change their traditional methods of conducting business. recent developments in applying information technology (it) offer the most exciting business opportunities in the marketplace. organizations must re-evaluate every aspect of their strategies and quickly move to a working mod...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: ACC Journal
سال: 2020
ISSN: 2571-0613,1803-9782
DOI: 10.15240/tul/004/2020-2-005